Big Boy Marketing – Part 2
Another marketing lesson from the Big Boys, that is Fortune 1000 size companies. Ask Your Customers. Big Boys do the necessary research. Customers will provide you with invaluable data, if you let...
View ArticleCommunications Planning 101
Developing a communications plan requires a disciplined approach. Your first order of business is reviewing your current program for impact and efficiency. Review your program by: - Audience...
View ArticleIt’s About Experiences, Not Logos
A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo...
View ArticleNew Business Redux
Are you out looking for new business? Who isn’t? I wrote a series a few months back on the topic. You may want to check it out. New Business Primer – Part 1 – A Primer New Business Primer – Part 2 –...
View ArticleGo Ask Alice
One of fiction’s finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember: “If you don’t care where you are going, it doesn’t...
View ArticleGo Ask Alice – Part 2
In part 1, we discussed positioning and positioning statements. Today, let’s talk about how to develop an effective positioning statement. My approach to developing an effective positioning statement...
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Wordle Up
Joe Pulizzi at Junta42 wrote recently about Wordle. Like Joe, I had forgotten about it and his reminder made me go over to see how the application would “see” THINKing. It says it right there:...
View ArticleNew Business 2009
Are you out looking for new business? Who isn’t? I wrote a series on the topic some time back. You may want to check it out if you missed it the first time around. New Business Primer – Part 1 –...
View ArticleListening: Marketing’s Secret Weapon
Customers know you and your business better than you think, and often better than you. In the many strategic planning projects I’ve done over nearly 30 years in the business, the customer always gives...
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Monologue Marketing
Monologue marketers – thankfully – are dying off, but there still are too many. What’s a monologue marketer? Here’s an analogy: Someone comes up to you at a business event and says, “Hi, I’m Bob.” You...
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